Digital marketing is the practice of promoting products, services, or brands using online platforms and digital technologies. It encompasses various strategies such as search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and more. Businesses use digital marketing to reach a global audience, increase brand awareness, generate leads, and drive sales. It allows for precise targeting, real-time performance tracking, and cost-effective campaigns compared to traditional marketing methods. By leveraging data analytics and automation, businesses can optimize their strategies, personalize customer experiences, and improve engagement. Digital marketing plays a crucial role in modern business growth, helping companies connect with their audience across multiple online channels efficiently.